In my last post, I stated the importance of well-designed custom stationery for your business. Haven't you read it yet? Click here to read the full post. Business stationery is a means of communication and there are certain must-haves that need to be included on your stationery to get eyes on it and help your business stand out.
Imagine a business card without an address or a letterhead without phone numbers...the whole point of communicating necessary information to new prospects and existing clients is lost! Let's take a look at the list of the top 4 essential elements that are needed in your business stationery.
TOP 4 BUSINESS STATIONERY MUST-HAVES
To be highly successful at marketing, advertising, networking, and brand-building, these elements are required on your business stationery.
An unsaid rule for designing business stationery packages is that the logo should be a part of the design. People tend to remember logos better in comparison to other elements as it leaves a visual imprint on their minds. They tend to quickly associate the company with the logo and that's the main reason it forms a crucial part of business stationery. However, the logo should describe the nature of the company. Like a restaurant cannot have an aircraft as a logo unless it provides catering services to the aviation industry. The shape and color of the logo also play an important role in brand recall, this can be illustrated with an example, a lot of brands like Vodafone, use red for their logo color to grab attention.
Another vital element for business stationery is the slogan. A catchphrase is a condensed version of the brand's mission and purpose. America’s General Electric has one of the best catch-lines, which is used for marketing and brand building. “We bring good things to life”, the GE catch-line also appears alongside its logo in adverts and business stationery. One more example is, British Airways's famous catchphrase “To fly, to serve.” In these four words, the airline sums up its vision and mission. Having your slogan printed on your business stationery is an excellent way to showcase your brand image positively before your prospects and clients.
3. ADDRESS AND CONTACT NUMBERS
Running a business includes troubleshooting and solving problems faced by clients. Placing your address and contact details instills the client's confidence in your brand and enhances brand integrity. It also makes your business more approachable and accessible. Another reason why your address and contact details need to be mentioned is if your business is operational in multiple cities or countries, it eases the process of letting the client contact you. Mentioning your headquarters' location creates an impression of an established business that is growing popular with time. Some businesses also mention their foundation year, which helps in educating your clients about the wealth of experience and proficiency that you hold.
4. DETAILS OF DIGITAL PLATFORMS
With the digital revolution on the rise, mentioning your email and website is mandatory. Your clients might be curious to know more about your company and the services/products you offer, a website will state all those details which makes it an imperative element of business stationery. Many small and large scale businesses are starting to utilize social media channels for marketing and advertising. Communication between clients and companies are also approaching the informal route, so social media channels need to be mentioned in case a client would like to get in touch with you through your social media, the process becomes seamless.
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Unfortunately, with the increasing dependency on digitalization, the importance of business stationery has taken a backseat. However, these platforms lack the personal touch of aesthetically pleasing stationery. When the above elements are subtly incorporated in your business stationery combined with good design, it can have a constructive impact on your business growth.
Does your stationery need to be rethought? Are you looking for a unique approach? Get in touch and we can help you make the most of your brand. You can see examples of some stationery we’ve created for our clients on our homepage.