“Our first idea is a grand opening, a big launch, a press release, or major media coverage. We default to thinking we need an advertising budget. Our delusion is that we should be Transformers and not The Blair Witch Project.” - Ryan Holiday
It is clear that good advertising requires a big budget and can dig a steep hole in your pocket. Ever wondered if there was a magical advertising tool that was influential, functional, and fit right into your budget? There is and its called custom-branded business stationery. Custom stationery helps in showcasing your unique brand identity. It is not only an effective marketing tool but also portrays professionalism and legitimacy along with establishing reliability and trust in your brand. Let's dive into why business stationery is a necessity to make a mark in today's saturated market.
Disclaimer: This blog post contains affiliate links. This means I may earn a commission should you chose to sign up for a program or make a purchase using my link. It’s okay – I love all of these companies anyways, and you will too!
WHY IS BUSINESS STATIONERY NECESSARY?
When considering business stationery, organizations should consider the following benefits of creating custom-designed professional stationery:
1. PROJECTION OF A PROFESSIONAL COMPANY IMAGE
Establishing trust in new customers is a challenge today most businesses are facing, due to the scams happening around the world. Good quality business stationery design is bound to leave a positive long-lasting impression on your customer that builds their confidence in your company. Professional personalized stationery is the face of your company and definitely a must-do investment for businesses of any size.
2. A VERSATILE MARKETING TOOL
A variety of business stationery including calendars, letterheads, business cards, pens, pencils, and invoices should be distributed to clients and prospects. In this way, custom stationery with the logo of the company can go a long way in terms of versatile marketing and brand recognition. Unique stationery is one that has a distinct logo, is memorable, and reflects the professionalism of the company.
3. A SENSE OF PRIDE FOR EMPLOYEES
To explain this, just imagine you received a calendar from your company with your company's logo and a witty slogan on it. The next day you keep it on your work desk at home. Your wife chuckles on reading the slogan. In this situation, your wife has retained your company's branding style, and it is a part of her subconscious mind. If she ever has a conversation with someone, her subconscious mind will remind her about this custom branded calendar, which will result in inducing brand recall and your company may get their next valued customer! When you come back and your wife tells you about this, it will create a sense of pride in your company's values and you will feel fortunate to be a part of such a light-hearted and relaxed organization. I think this example is enough to let you know, how unique stationery can instill a sense of fulfillment and belongingness in your company and its beliefs.
4. UNIQUE STATIONERY HAS AN IMPACT
Why should we stress on personalized stationery? As a business, you might receive a number of business cards, similarly, I received a business card that was circular in shape! I had a stack of business cards with me that day but this one caught my attention specifically.
This proves how unique stationery with your business logo can catch a potential client’s attention and increase their interest in your company. There are plenty of business stationery templates available in the market but the effect that customized stationery will have on the potential client's mind is really remarkable! Personalized stationery is an important part of increasing a company’s public visibility.
BONUS FOR THIS WEEK: TWO AMAZING DESIGN RESOURCES FOR INSPIRATION
1. INKYDEALS - A friend of mine suggested Inkydeals and when I logged on, it was like an unending universe of stunning design bundles! Inkydeals is not limited to offering you their best design bundles, they also negotiate with other companies and keep their design deals for sale! How cool is that? And the amazing thing is they don’t just stop at deals, they constantly have freebies, coupons and special deals prepared for their customers.
Inkydeals has a sitewide Summer Sale of FLAT 50% off ! Use my design bundles COUPON CODE: SUMMER50. My top pick is Abstract Line Art Bundle: Over 1700 Items. Good deals are like pixies they vanish quite quickly so hurry and grab this irresistible offer! The last date is 14th June 2020.
2. SCOPIO - Need visual inspiration? Scopio is a treasure of image varieties for giving your inspiration a creative boost. With Scopio, you can give your clients professionally clicked photos at a very affordable price! Think of it as Scopio is the Netflix of free images. So much content that you will always have fresh and new stock images! The icing on the cake is that they are royalty-free and can be used anywhere and everywhere. Whenever I struggle to find good photos, Scopio is the place that eases out my worries.
If you are planning to get yourself a subscription, Scopio is offering a great discount for memorial day and you must grab it before the offer ends!
FINAL THOUGHTS
Business stationery is a small thing that can boost your business in ways you would not anticipate. It can be an aspect of marketing that is often overlooked but anywhere your name or logo appears needs to represent your business brand as much as your
website does.
*Images and visual assets are sourced from Unsplash, Freepik, Envato Elements, and Pexels.
Does your stationery need a rethink? Are you looking for a unique approach? Get in touch and we can help you make the most of your brand. You can see examples of some stationery we’ve created for our clients on our homepage.
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