How do you know when it's time for rebranding?
This question is splattered all over the internet. In every forum, at least 5 people ask this question. But, don't just rebrand because you are feeling unsettled, that's like giving yourself a makeover but no evening party to show it off! In some cases, rebranding might be a great idea to kick start growth in your business.
So why go for rebranding?
Great brands tend to communicate your value proposition to your ideal audience just in a glance!
Imagine your prospective customers land on your Facebook business page, you have 30 seconds MAX to capture their attention. If you are unable in doing so, it's time for a rebrand, and believe me, after rebranding you will see the magic unfold!
Rebranding is not always about a 360-degree makeover of your brand, it could be a subtle change too. The point is to clarify your brand message and align your position better with your target market.
5 CRITICAL SIGNS THAT TELL YOU THAT IT IS TIME FOR A REBRAND
So what should you do now? How do you know when it's time? Bid farewell to your worries, as I have got you covered! I have listed out 5 signs and you need to scrutinize if your business is showing any of these signs. If it is, you know it's the right time for a rebrand! So let's begin:
MORE MONEY, NEW MARKETING STRATEGY
Last year you allotted an X amount for marketing. Your efforts paid off well as you increased sales by 20%. Now what?
It's time to reinvest. You need to enhance your marketing strategy plan by maximizing your marketing efforts. For example, last year you placed an ad in the magazine, it was a whopping success. Now from the revenue, you made through the ad, reinvest in a few more marketing techniques for social media, maybe you can add a newspaper ad or a billboard design that is if budget permits.
So why rebrand? Your brand is going to represent you on a bigger platform, so you need your brand to connect with your ideal audience, so rebranding is like getting your car ready for the much-awaited BIG car race. Once you rebrand, you will see how your car speeds through the race and hits the finishing point!
NEW ADDITION TO COMPETITION
The business space is changing every day and new players get added to it on a daily basis.
So what makes you unique? If your brand doesn't communicate what you do differently from your competition, it is high time to take the rebranding route. If your brand looks like every other brand, it is going to be tough to pull in prospective customers for you.
Rebranding can set you apart from your competition. Most businesses tend to fall into the trap of mimicking other competitor brands when rebranding. You see a certain color works for them and you want to add it to your brand palette too.
If you are only copying other brands, how will you write your own business success story?
Focus on the unique selling proposition of your brand and make that visible when you rebrand.
BECOME THE ACE WITH A DIFFERENT CLIENT BASE
If you have a good and stable client base, a decision to rebrand may not be the best for you. But, if you aren't able to get the clients you always hoped for, something is wrong with your branding.
Another scenario could be that you want to up your game as you have just raised your prices, then rebranding is a really good idea for you. A change in your branding can bring a refreshing change to how your prospective customer perceives your brand.
You can position your brand as a premium one and attract clients with bigger budgets, cmon, don't we all want that?
In case your offering has changed and you want to attract a younger demographic, your brand needs to communicate that too. The rebranding of your brand will help you in effectively repositioning it for a younger demographic group.
Sometimes, rebranding can be subtle too, some minor changes to your existing brand might be able to attract the right audience to you. The key here is to analyze why you want to rebrand.
THE BEST REMEDY IS A NEW BRANDING STRATEGY
Did you initially build your business's branding and messaging based on trends? It's okay if you have, there is no shame to that. It's a common thing to follow those who have been successful in your field and build your branding strategy framework similar to theirs.
Your brand is the public face of your business and you definitely don't want to look outdated. If you have followed trends in the past and created your branding, the best time to create impactful rebranding is now!
You really need to revisit your branding strategy. It is time to refresh your brand and visual identity along with your brand messaging to something that is timeless. The need to modernize the look of your brand is one of the most crucial reasons to consider rebranding.
This is your moment to jumpstart your brand and attract your ideal client's attention with a renewed branding strategy. It's always important to 'Build your brand on your goals, and not on trends.'
THERE IS EXCLUSIVITY IN CONSISTENCY
A different theme for social media, different colors for your letterhead and color palette inconsistency, does this sound like your brand?
If yes, you need to understand that consistency in branding gives your brand exclusivity. If you want to establish a professional and trustworthy image, consistency is the only way to do that.
Moreover, consistency induces brand recognition and recall. If your brand is inconsistent, your brand message strategy is unclear, you need to reconsider your strategy.
Rebranding can be the solution to creating a more unified and consistent approach for your brand.
The best way to ensure this is to create a comprehensive style guide along with your brand's mission, values, and message. This can always act as a point of reference when you are using your brand's name anywhere. These guidelines make your brand uniform in every aspect and make it able to attract the right kind of audience.
Every brand needs to evolve with time. A rebrand shows your commitment to your business and your goal to keep up with your target market. If you do consider a partial or full rebrand, be careful to consider your brand goals, your brand's mission, and vision and make sure that the effects of the new brand turn out to be positive.
Considering a rebrand? Let me make the process streamlined for you! Just send me an email on firstname.lastname@example.org for the creation of your new awesome and timeless brand.
*Images and visual assets are sourced from Freepik and Pexels.
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ABOUT NANDITA SAMPAT CREATIONS
Nandita Sampat Creations is all about building the next big brand story. I am Nandita, and I love shaping and crafting brand design experiences. From logo design to flyers, posters, cards, packaging, stationery, and all things DESIGN trust me to create something unique and extraordinary which can make your brand image memorable and timeless. To check out some of my work, log on to www.nanditasampat.com.