For a second imagine you are going to shift to a new country. The landscape is picturesque however your place is a little far from the main city. You terribly need movers and packers to take all your stuff there. You find a company that can help you out with this. You search for their website, but there is no website online, not even contact details. You start finding this fishy and consider another option. BOOM, the movers and packers company just lost a great client!
Another example is you plan on ordering out, you like a particular Italian restaurant, your search for their website begins and you find a website that looks like it was created in the 18th century, plus it has no menus or any contact details. You immediately drop the idea of ordering from there. That's the game of first impressions. No website, no impression. Plus, POOF the food owner just lost a prospective client!
So how many clients have you lost in a similar fashion? Is your website updated according to the recent website trends? Now when you look at your website you realize how it might not connect with your ideal audience, right? If you feel like this being the owner your customers will feel the disconnect too. It is important that your website gives an accurate message to your audience and that is why it is time for a website revamp!
4 REASONS WHY YOU NEED A NEW WEBSITE DESIGN FOR GROWTH
So I searched quite a bit for images to complement my blog post but I hit a dead-end, couldn't find any! Zero, zilch, nada! Then I thought of illustrating for the post! I hope you like the illustrations, let me know your thoughts on them below in the comments section. Coming back to where we paused, whether you’re a freelancer, blogger, agency, or consultancy, here are some powerful reasons a professional website can help in growing your business:
DISPLAY IT LIKE A BOSS!
Social media is good for advertising images and videos but how will you list your services there? Great website design allows you to display your services like a BOSS, it is practically like a shop front for you! It gives you the leeway to explain your services in detail along with what is included or excluded in the price you have quoted for your products/services.
For instance, let's take the Italian restaurant in this case, on their website they do list out some combos that they are offering but is it Caprese salad and pasta or just risotto, these details are not too clear. You get my drift right?
So what better than to have a website design, that not only lists your offering but also includes your promotions, inclusions, holidays, and office hours. A detailed website is like a treasure chest for your ideal client! If you get a lot of emails as to the services you offer, you can have a FAQ page resolving some common questions.
ALWAYS STUNNING ON DUTY
Do you have an employee that works 24/7 without taking leaves or holidays and still is able to give their 100% to your business? So you might be chilling on the weekend but that employee keeps working hard, even on days off!
Believe it or not, that is your newly designed website. If your website design is done right, customers will come rolling in while you are sleeping, traveling, or taking a stroll in the park with your dog!
Your website is live 24 hours a day and you don’t have to be working endlessly for potential clients to get to know your business and services. You can start promoting your business on social media and luring your prospective customers to your website. To have an edge over your competitors, exceptional website design will prove to be a total game-changer!
BE THE NEW ONLINE TECHIE!
Being outdated is a virtual crime (not literally, of course) and a big NO-NO! If your website is from the 18th century, it is definitely time for a website revamp!
There are always new styles, trends, and products that come into play when it comes to website designing. If you have one of those websites with bulky fonts, no white space, and no strategy behind it you need an ultra incredible website makeover plan.
If you try to DIY your website, you might get tangled in an unending web of solving technical problems. Also sometimes custom templates can be repetitive and your website may end up looking like someone else's. DOUBLE TROUBLE! Trust me on this, take the plunge and invest in your new website design. It will prove to be the golden ticket to enticing your potential customers.
WELCOMING CHANGE WITH OPEN HANDS
Your website is the face of your digital presence online. A good website should be able to build trust and credibility in your customer. Your customer's reaction to seeing your website should be "Damn, need to work with this person/company, their website looks so good!".
For this, you need to welcome new thought, branding, and change in messaging when it comes to your website design and philosophy. Social media integration on your website is a change that is recently being considered extremely effective for new upcoming websites.
Your website design and technological change are walking hand in hand. If they both reach the final destination (which is your customer) your main goal to invest in the website design is achieved and has borne fruit.
FINAL THOUGHTS
I do think every company needs a website, however, there needs to be a specific strategy while setting up one. Every business is different. An extraordinary website should be aimed at a specific target market, clearly communicate your company goals and objectives, what you do, and who you do it for. Whether you are able to DIY a kickass website or hire a web designer, there are definitely benefits of having a fabulous website that has unrivaled magnetism when pulling in new customers.
*References for illustrations and inspiration taken from Freepik.
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ABOUT NANDITA SAMPAT CREATIONS
Nandita Sampat Creations is all about building the next big brand story. I am Nandita, and I love shaping and crafting brand design experiences. From logo design to flyers, posters, cards, packaging, stationery, and all things DESIGN trust me to create something unique and extraordinary which can make your brand image memorable and timeless. To check out some of my work, log on to www.nanditasampat.com.
