"Design is intelligence made visible." -- Alina Wheeler, author
Are you saturated seeing the overflow of advertisements every day? When this happens people/your target audience starts filtering out and overseeing the brand objectives of your advertisement. What's the saving grace in such a case?
GOOD DESIGN!
Good design not only catches our attention, but it can also swing our mood, alter our feelings, pique our interest, and change our mindset about a brand! That's the power of design! This is the reason, why I am going to highlight the main factors involved in pushing you to hire a professional brand designer to help your business move to the next level.
Brand designers combine design and strategy to visually represent your brand. A good designer communicates a client’s ideas by developing graphics that can enhance emotions, stir up memories, alter our attitudes, and imagination. Now that I’ve piqued your interest, here are the...
6 SIGNIFICANT REASONS TO HIRE A BRAND DESIGNER FOR BUSINESS GROWTH
1. VISUAL EXPERTISE AND PROFESSIONAL EXECUTION
Have you watched the new Avengers movies? The visual effects are striking and amazing, isn't it? Now think if you were just given a typed out script and told that this was the movie! Does it have the same effect as watching the movie? NO!
Similarly, when you begin a new project with a designer, their visual expertise can take your ideas and inputs to the next level both visually and professionally (like creating an Avengers like SAGA for your brand). Also, a trusted designer's passion and work ethic are what drives them to resolve your creative problems and professionally deliver on their promises.
2. GETTING YOUR BUSINESS NOTICED
Design standards and trends are constantly changing. If your marketing materials and website are not updated, your ideal clients might think your business is not suite for present-day culture! Now what? Time for DAMAGE CONTROL! Updating your collateral design and website for today's audience is important for business success. A brand designer makes sure to use every advantage and resource they can find in order to get you noticed. This is a repeat process, so, things will need to be updated and refreshed often. It’s good to have a designer start that marketing momentum with you.
3. ENSURE BRAND CONSISTENCY
Do you want your audience to recognize your brands just by the colors? Brand designers can help you in achieving brand consistency and inducing brand recall by making your brand a household name. Brand designers do more than just create logos, fiddle with fonts, and save color palettes on their Pinterest accounts (if you think that's what we do!). They are concerned about making each bit of your business work together in a visually pleasing and consistent way. This includes your website, newsletters, annual reports, sales sheets, product specification pages, brochures, and your business cards, and beyond. It's amazing how small details like font size, type of font, the shape of the logo, and colors chosen can make a ton of difference in psychologically affecting your customer's mind.
4. AVOID COSTLY DESIGN AND PRODUCTION
Designing specialty brochures and invites with gold foiling or maybe transparent business cards requires a certain amount of expertise. The files you send out for print require special attention from a trained professional designer so the printer can print the materials with the effect you want to create. Have you ever printed business cards that didn't look the right color like your other brand elements and ended up never using them? Printing presses use print specific jargon which may confuse you if you haven't worked with a professional printing company in the past. A brand designer can help you avoid these unexpected errors and derive the output you desire with ease. Sometimes, designers partner with printing companies which will provide their services for a discounted rate. This is not only cost-effective but also saves you time!
5. EDGE OVER COMPETITION
Imagine dining at a fine dining restaurant? The service, the ambiance, and the food quality offer a different kind of experience altogether right? Now, imagine that fast-food chain you go to every weekend, the food is decent but unlike the overall experience that the fine dining restaurant offers, there is something missing! This is the competitive edge that a brand designer can give you! From your brand objective to your company goals, a designer can create an experience for your audience that will definitely woo them!
6. BECAUSE YOUR BUSINESS IS WORTH IT!
All businesses have certain goals. After long hours of work and sleepless nights, you want to see all your goals being achieved. As a business owner, you owe it to yourself and your business to find the best brand designer to help promote what you do and establish you as an expert in your field.
Sometimes, a brand designer can also help to restore a positive image for the company if the business has had any negative publicity in the past. A designer not only makes your ideas come to life but also induces an optimistic message about your company so it reaches your audience.
If you are considering hiring a brand designer for your business, it will be the best decision you will be making for your business growth. I hope this has been helpful and now the ball is in your court to make the leap and hire a brand designer.
*Images and visual assets are sourced from Unsplash, Envato Elements, and Pexels.
Do you want to achieve your brand goals? Ready to talk to a brand designer? Shoot me an email on nandita.sampat21@gmail.com.
Also, remember to stay home, stay safe, comment, like, and subscribe if you liked this post! I will be announcing last week's DIY challenge winners next week, so this is your last chance to participate! You can access more details here of the challenge.
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