So new day, new logo! And today's prompt is Doggy daycare! It is actually a very interesting prompt for redesigning. I really searched the internet, but I couldn't find a good daycare with a decent logo. Finally, after an hour of searching, I came across, Happy Hounds & Cooler Cats! What struck me was their name, it was a long one but with a completely apt and double alliteration. I was convinced I should redesign this daycare's logo. Do you want to see the output? Scroll down...
LOGO CONCEPT DISCLAIMER: THE REDESIGNED LOGOS ARE MERELY CONCEPTS FOR THE PURPOSE OF THE CHALLENGE. THESE ARE ONLY CREATED TO REFLECT MY UNDERSTANDING OF WHAT THE LOGO CAN BE AND WILL NOT BE USABLE COMMERCIALLY UNLESS ASKED BY THE ACTUAL COMPANY TO BE BOUGHT OR USED.
As you can see, the old logo of the company was a cute one which kind of makes you imagine playing with the pets there. I thought I should try a negative space logo. For those who don't know what negative space logo is, it is a design which utilizes the background or within the image to create another image. This negative space designing is a unique and ingenious way to convey multiple thoughts and visions.
It is not easy coming up with something that has a subliminal message, I spent almost 15 minutes thinking how to show a dog and a cat as a part of the logo symbol. Then, I thought what if I showed the cat as a part of the dog, that would look different. I made some preliminary sketches, and finally saw the space left out between the dogs legs. Bingo! This was the space where I could fit my cat in! After creating the cat and making adjustments in sizes to make it fit in the small space, I had my logo symbol.
That was not the end of it, still had the logo type to work on. Since the name was long, I didn't want to create a bulky typographic unit. I decided then that I would use a simple sans serif font. I chose a sans serif font as I wanted it to look stable and clean with a modern edge. Now the next problem was the ampersand, I just couldn't fit it anywhere. When I was looking at the type (for what seemed like never-ending minutes) I concluded, I could keep the ampersand as a part of the "o" in "hounds". It fit perfectly.
Choice of color was the next step. As a rule, I always create the logo in black and white to get an idea of the look in monotones ( A monotone is a single color throughout your artwork ). I thought I wanted colors that were neutral, reliable and dependable, after all its your pets we are talking about! Blue and grey were the perfect fit for the logo as both these suggest what I wanted to communicate according to color psychology.
I gave the logo some final touches and you can see the finished logo on top.
There is a new logo which will be up tomorrow on my blog. Every day, I will give you insights of how to solve each creative problem that you come across while creating a logo. So stay tuned...
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Till tomorrow, adios my readers!
