Logo design is an integral part of any branding process. Starbucks is recognized because of it's green mermaid logo. Recently, I did a few logo design projects and I really enjoyed doing them. I realized it was like a mental exercise for my brain. I decided that till I have some free time I would take up a logo challenge. I browsed online for logo challenges and found one called the Ivory Design Logo Challenge. I think I require feedback and your precious comments on my redesigned logos and so each day I will be posting that day's prompt with the logo I have redesigned.
I would be highly obliged if you as my interactive audience would give your comments (positive only :D, just kidding!) on them. So starting with the first prompt:
1. Burger Joint
The burger joint I chose was a local one called The Stuffed Burger .Co. I had worked earlier on revamping the branding of this place keeping the logo same, but after seeing this prompt I thought, this is a great chance to give the brand a facelift!
When I was researching about this brand earlier, I found out that the patty of this burger was stuffed. That is what made it stand out from all the other burger joints. I decided to express this through my redesigned logo.
LOGO CONCEPT DISCLAIMER: THE REDESIGNED LOGOS ARE MERELY CONCEPTS FOR THE PURPOSE OF THE CHALLENGE. THESE ARE ONLY CREATED TO REFLECT MY UNDERSTANDING OF WHAT THE LOGO CAN BE AND WILL NOT BE USABLE COMMERCIALLY UNLESS ASKED BY THE ACTUAL COMPANY TO BE BOUGHT OR USED.
As you can see above, the old logo was a typographic one. What I did, was I made the type appear as a part of the burger patty, clearly communicating their USP. This small change will make a huge difference in the overall feel of the brand. Some positive outcomes of the new redesigned logo are:
- USP communication
- Clear and more visually appealing
- A refreshing change form the typographic approach.
Do you think this logo is good enough? You think the brand will buy this from me ;)?
I would love to know your thoughts. Please post your comments below.
Also, this was just the first prompt, we have 29 more to go, I will be adding a new post tomorrow too! So stay tuned! Adios, for now.